Leadership styles and the behaviour styles

Leadership styles and the behaviour styles Leadership is the behavior of an individual when he/she is directing the activities of a group towards a common purpose.  [1]  A leader is seen as someone who sets the paths in an effort to influence people to adhere to those paths. Leadership is an action and not just a position. It can be shown via different people in various situations. A person is not born to be a leader but cultured through the upbringing and environment. A leaders personal characteristics are also vital for the developments and motivations of the organizations. True leaders such as the teachers who illustrated that leadership is an action (teaching and leading the students) and not a position. Touching the lives and affecting the outcome of many different expectations, a teacher is the epitome of a leader. A leader has his or her own style of motivating the people in the organizations. A leader must find the best skills in order to provide directions, motivations and purposes. Effective leaders are flexible. Organizational Leadership Model The effective leadership influence is not the same for everyone. It depends on their ranks in the organization and abilities which are required in leaders. The three basic leadership roles identified: initiation, speech, and management. 1. Initiation Initiation refers to planned decision making on policy formulation or structural change. These vital decisions are the determinants of the organizations culture and mission. 2. Speech Strategic decisions and methods designed for implementation within the establishment. It includes adjusting or adding on to the present structure towards new policy demands. 3. Management Management is putting into practice the policies and measures that are available to maintain the operations of the organization efficiently. These three kinds of Leadership are naturally executed at diverse ranks in the company with different abilities and skills. The top level management would initiate new policies that involve a change in the businesss structure or understanding the companys mission. An understanding of the entire organization, culture, mission, vision and how it correlates with the external parties is mandatory for these top level individuals. They represent the organization and what the business stands for. Understanding the policy decisions and practicing them to the existing organization via utterance or speech is usually made by the intermediate-level managers. They must uphold a two-way point of reference by taking orders from the above management and adapting them for the lower groups of people in the organization. Type of Leadership Process Typical Organizational Level Cognitive (Knowledge) Affective (Emotion) Initiation: Change, creation and elimination of structure Top echelons System perspective Charisma Speech: supplementing and piecing out of structure Intermediate levels: pivotal roles Subsystem perspective: two-way orientation Integration of primary and secondary relations: human relation skills Management: use of existing structure Lower levels Technical knowledge and understanding of system of rules Concern with equity in use of rewards and sanctions EXHIBIT 16.1 Three Leadership Patterns, Their Location in the Organization, and Their Skill Requirements  [2]   The companys policies and procedures will be administered by the Lower-level supervisors. These personnel must possess both the technical knowledge and a clear perception of the organizations rules in order to be successful. They have to continually deal with issues such as equity, rewards and punishments in leading others. Therefore, leadership plays a crucial role in an organization because the it has direct impact on the effectiveness of the organizations. Leadership is when a person manipulates others to perform a task at their own will which they would not normally do. Leadership is a vital process to an organization and it can be deliberated on three different stages; i.e. the individual, group and organization. Analysis at the individual stage: the leadership studies have paid attention on the successful leader personalities. Behaviors of both formal and informal leaders are focused at the group level. The effectiveness of an organization is decided by the relations between the leader, follower and circumstances. The studies have caused an emergence of different theories of leadership, namely situational and contingency. In Search for Leadership The requirements in selecting and training efficient leaders were emphasized during the World War I and the quarter century between World War l and World War II; numerous studies were made to examine the personal characteristics of good leaders. These studies are usually referred as characteristic studies since the primary goal was to classify the traits and personal characteristics of successful leaders. The diverse methods used to study these leadership traits could possibly be the reason in the irregularities of the results. The manner of studies was not consistent in identifying the leaders. A majority of the studies was in comparing efficient with inefficient leaders or leaders with non-leaders. Some were identified by external observers, others selected by the group by way of recommendation or voting, nominated by observers such as teachers while some were chosen because they are already in leadership positions. The studies conducted were in conflict as to the way they deliberated on the traits. Some traits were measured by mental tests; others relied on viewers to spot the traits they have seen while some depended on the persons to report their own personality traits. The trait studies were quite unsatisfactory as a whole especially since they had hoped to develop an accurate measure of leadership effectiveness. The spotlight on the leadership research moved because of the flimsy results, to contingency studies which investigated more than just traits of a leader. Numerous traits formed an important divergence in leadership effectiveness and they interrelated with other conditional variables to stimulate the effectiveness of the leader. Physical Behaviors Physical attributes including height, weight, health and appearance are also examined in the studies. It was concluded that there is a relationship between the above features and leadership. Apparently leaders have the tendency to be taller, heavier, better fitness, greater physique, higher energy output and more attractive in appearance. However, these types of results were not always reliable and consistent. The results neither are too weak in general and not consistent to be effective in selecting leaders nor are they helpful for training functions since not much can be made to alter most of these physical traits. Intellect It was generally agreed that leaders are more intellectual than non-leaders and the relationship was shown in the various studies. The relationship could probably begin from the reality that leadership functions depend mostly on success in problem solving. Leadership roles such as initiation, speech and management necessitate great mental ability. In general, it is safe to assume that leaders seems to be more intelligent than non-leaders but the relationships are small. Many other variables other than intellect inspire leadership effectiveness. It was also suggested that leaders should not be too intelligent than the group because associates who are notably brilliant than others are rarely chosen as leaders since the other members tend to snub them. Individuals with high IQs are inclined to have different sets of vocabulary, networks and aspirations that would create communication and inter-relations problems. Leaders do extremely well generally at school/college/university and score better grades. It is important for effective leadership to know how to do things. Thus general and practical knowledge are essential for leaders to make better decisions. Characteristic Traits Only a partial of the characteristic traits seem to be related to leadership and most are not especially convincing. It was suggested that the average leader is more social, has greater initiative, is more persistent, smart in getting things done, highly self-confident, cooperative, adaptable to situations and possesses excellent communication skills.  [3]  Leaders were found to be more emotionally mature than non-leaders in the personality integration or emotional adjustment. It can be concluded that personal characteristics are related to leadership. Effective leadership does not depend on a mixture of personality traits only because situational variables are also important since they always decide whether a character was associated with effective leadership either positively or negatively. Therefore, it can deduced that effective leadership depends on the leaders characteristics, his subordinates and the nature of the task at hand. Many leadership styles were based on studies of leaders behaviors. The finest researches on the styles of leadership are made together at the same time; i.e. The Ohio State University and the University of Michigan. Researchers acknowledged two leader behaviors that were similar although the investigations were conducted separately. As a result, a two dimensional aspects of leadership have been to used to form the Managerial Grid  [4]  . Authoritarian, Democratic, and Laissez-faire  [5]  Leadership Due to the diverse political systems in the US and Germany before World War II, studies of leadership have been inspired which evaluated three styles of leadership: authoritarian, democratic, and laissez faire. In the democratic leadership style, decisions were made by vote of majority; equal participation encouraged; criticism and punishment minimal. In the autocratic leader, the leader made all the decisions and others must follow the set procedures strictly. In the laissez-faire leader, there was minimal actual leadership and others were permitted to work and play as usual without proper directives. Initiating Structure and Consideration The two leadership factors were initiating structure and consideration which include leadership behaviors in organizing and defining the tasks to be performed and goal achievements. A leader who assigns people to do specific jobs, expected workers to follow set routines and meet deadlines. The consideration factor is friendliness, showing trust, exhibiting warmth and concern for followers. Production-Centered and Employee-Centered Leader Behaviors Production centered behaviors were akin to initiating structure in which leaders would establish targets, gave directives, checked on operations and planned the group Employees work. Centered behaviors were similar to the considerations dimension in which the leader would develop a caring personal relationship with the subordinates and encouraged a two-way communication with them. The relationship between production-centered and employee centered behaviors are found to be independent scopes of leadership. A leader with strong production orientation does not mean that he is disinterested in the employees. Managerial Grid  [6]   Robert Blake and Jane Mouton had created a framework which relates task accomplishment to concern for people called the Managerial Grid. They both assumed that concern for production and concern for people would produce the most effective leadership style. There are leaders primarily more concerned with accomplishing the production and task not concerned about people. This person wants the job done and schedule followed at all costs. There is also individual who is not concerned whether the group produces anything but concerned more about the personal needs and interests of the team members. Ideally, leaders should be concerned about meeting schedules in order to get the work done and simultaneously are concerned about the team members interest and feelings too. The Managerial Grid  [7]  is popular among managers. It is extensively used by organisations as part of their training program to assess leadership style. However, the effectiveness of the Managerial Grid is not consistently supported. The factors which are considered in determining leadership styles interact in complicated ways which resulted in various leadership styles. SITUATIONAL LEADERSHIP In assessing leadership effectiveness, there are many factors that must be combined. A situational leadership model developed by Paul Hersey and Ken Blanchard considers three variables: (1) guidance and direction provided by the leaders (task behavior) (2)emotional support given by the leader (relationship behavior) (3) the maturity level exhibited in performing the task As a result, four potential leadership styles have been created using a combination of the above factors : S1: Telling Give instructions and supervise performance closely. Suited for followers who are unwilling but of low maturity. S2: Selling Decide and provide opportunity for explanation. Appropriate for followers who are not able but willing. S3: Participating Sharing ideas in making decisions. Suited for followers who are able but not willing. S4: Delegating Responsibility handed over for decisions and performance. Appropriate for groups who are able and willing. Contingency Theory of Leadership Fiedler studied the interaction of leadership style and situation. He identified and developed ways to measure leadership orientation of the leader and situational factors which influence leadership. Leader Orientation Two types of leaders were identified, i.e. relationship-oriented or task-oriented. Leaders who are relationship-oriented tend to look at others as coworkers and look upon interpersonal relations as a requirement towards accomplishing the task. However, for task-oriented leaders, they react strongly against people whom they could not get along with in performing a task. Situational favorableness (1) relationships between leader and member can be good or bad; (2) the task is relatively well planned or not; and (3) the leaders authority is relatively strong or weak. The task structure becomes the second most important situational variable based on evaluation of four aspects of the task structure. Clarity: whether requirements of the tasks are stated clearly, Multiplicity: which the problems encounter can be solved. Verifiability: which the correctness of the decisions can be ascertained. Specificity: which there are generally more solutions involved in performing the task. Group effectiveness Relationship-oriented leaders perform excellently well in situations where concern for the team members is apparently necessary in order to motivate them to perform well. People naturally prefer leaders who care about them and their welfare. However, task-oriented leaders are clearly more effective in impossible situations. Path-Goal Model Directive leadership: subordinates are told what to be expected. Specific guide, standards and work schedules are provided to ensure that task are performed as expected. Supportive leadership: subordinates are treated equally and show concern for their needs and well-being; develop pleasant interpersonal relationships among the group members. Achievement-oriented leadership: challenging goals are set and subordinates are expected to perform at their highest level, improvement in performance always. Participative leadership: subordinates are consulted on suggestions and ideas in making decisions. Situational factors Characteristics of the followers and environmental factors which affect leadership style are called situational factors. Significant characteristics of the followers which have been identified as determinants of leadership style are: (1). Followers with internal locus of control believe that they are rewarded for their own effort. Meanwhile, followers with external locus of control believe that external forces have a control on their rewards. (2). Authoritarianism: an individuals willingness to accept the influence of others. (3). Abilities: The followers ability and experience influence a leader whether they are able to work with an achievement oriented leader or a supportive leader who are patient enough to provide encouragement and instruction. The path-goal model recognises three environmental factors which effect leadership styles: the nature of the task to be performed, the existing organisations authority system the organisational norms and dynamics The above factors may influence the effectiveness of various styles of leadership in a many ways. Normative Decision-Making Model of Leadership Based on the contingency theory of leadership, this leadership model does not assume any leadership style as appropriate for all situations. Leaders must develop a range of leadership styles and take on the most appropriate style depending on the situation. Leaders are required to know in which circumstances they need to consult others and vice versa. Even though the leader may be the chairman of the group, he is just one of the group members and does not try to influence the group to adopt a particular solution. Criteria for selecting a leadership style. Two criteria used for assessing the efficiency of a leadership style are quality and acceptance. The quality of the decisions made refers to the accurateness of the actions taken and the extent which some objectives are achieved. The quality of decisions depends on accurate and relevant information Conferring with other group members often provides additional information. Diagnostic decision rules. In order to save time and minimize costs, some managers choose the lead autocratically. If the aim was to further the subordinates personal development, the participative style is selected. In some strategies, the manager decides alone. At times, the manager decides on his own after earlier consultations with his subordinates. Comparing the leadership models. All situational leadership models emphasize on the effect of external factors on a particular leadership style. Different leadership styles suggest styles that are determined by various situational factors. The models focus on different methods, which are situational factors and criteria for selecting the best style: task-oriented versus relationship-oriented. The normative decision-making model ascertains three leadership styles, namely autocratic, consultative, and participative. In each model, situational factors which influence the effectiveness of leadership are somewhat different. A significant reason which contributes to this is that normative decision- making model likens leadership to decision making and considers only this aspect of the leadership function. The model also uses different criteria for evaluating leadership effectiveness. DETERMINANTS OF LEADERSHIP EFFECTIVENESS Although identifying what makes an effective leader seems like a simple task, however, individuals who are in leadership positions are often faced with a dilemma on deciding which leadership pattern to practice. Choosing a Leadership Style Choosing the most appropriate leadership style to adopt depends largely on the context of the organisation. A successful leader must be capable of assessing the situational forces in the organisation and respond accordingly to the needs. The forces include the organisation culture, business goals as well as the organisations strategic plans. Effective leaders must understand themselves, the group, company and social environment. Strategies for Improving Leadership One of the main variable to improve leadership relates largely to the organisations reward system. Leaders should not overlook his capacity to reward his followers accordingly since followers will respond otherwise. For instance, the managers of high- performing groups generally are compensated according to their achievements. Considerate leaders manage to create satisfaction among their performing subordinates while at the same time, changes in the behavior of the leaders could be caused by the performance of the subordinates. Constraints on leader behavior. Leaders have limited opportunities to influence others. Leadership effectiveness is inhibited by a variety of factors. For example, the managerial decisions are planned ahead due to factors such as organisational structure, state and federal law, technological specifications and innovations as well as the absence of other alternatives. Many other organisational factors can impose limitations on the leaders capability to communicate with subordinates or reinforce their behavior towards achieving the organisational purpose. For example, organisational policies, nature of task, skills and abilities of available resources and other external factors may impede the capacities of organisational leaders. External factors. In terms of external factors, leaders are constrained by factors that they have no control on such as state and federal laws. Other external factors include the world economy and global issues. Irrespective of their leadership style, leaders with unskilled resources will face great challenges in leading. The availability of skilled followers is subjected to the external labor market. Organizational policies. The organization may limit a leaders effectiveness by hampering the amount of communication between leaders and followers. The existing company policies may also pose restrictions on the ability of leaders to reward or punish followers. Group factors. Leaders may find it hard to penetrate or influence group members who are highly unified. This will create difficulty for leaders to demonstrate his true capabilities in performing tasks for the organisation. Individual skills and abilities. The leaders own skills and abilities may become their constraints because leaders can only possess limited expertise, energy, and power. Some situations may need greater amount of skills, experience and capabilities compared to what the leader may possibly have. Substitutes for leadership. Leadership is an extremely important function. It has an enormous influence on the value of organizations, especially in a business environment. However, in complex situations, we may not know exactly which leadership behaviour will be the most effective to adopt. In addition, certain situations warrant that leadership may be unnecessary subordinates. SUMMARY 1. Leadership is the increasing influence which occurs when an individual manipulates others to do tasks voluntarily which they would not do otherwise. The basic leadership roles include initiation of policy and structure, speech, and management. Leadership is required within organizations to provide direction to employees towards a common organisational objective. 2. The studies of leadership were mainly studies on traits that tried to identify the characteristics of effective leaders. The studies focused mainly on physical traits, intellect and characteristic. The results were usually weak and inconsistent although some personal characteristics were always related to leadership. Most studies concluded that apart from behaviour characteristics and traits of the leader, the nature of subordinates and the type of task to be performed were as equally important to determine success. 3. Another approach to studying leadership set on leader behaviors; i.e. how leaders actually behave. One of the studies compared three leadership styles: authoritarian, democratic and laissez-faire. Democratic leadership produced the greatest satisfaction among subordinates while autocratic leadership style encouraged high level of productivity in the organisation. 4. Research conducted simultaneously at two different universities identified two groups of similar leadership behaviors. At The Ohio State University, researchers identified these two leader behaviors as initiating structure and consideration. At the University of Michigan, the similar two factors were called production-centered and employee-centered. These two leader behaviors seem to relate leadership functions which are essential to the effectiveness of a group. A matrix named Managerial Grid had been formed based on these two factors. The Managerial Grid correlates the concern for production and the concern for people in identifying leadership effectives. 5. As a result of unsuccessful researches conducted to identify superior leadership behaviors, four situational theories of leadership were developed instead. Theories have suggested that the effective of leadership style depends largely upon situational factors, especially nature of the group and the task to be performed. 6. A situational leadership model that matches various combinations of task and relationship behaviors with maturity of the subordinates. As the number of followers increases, the appropriate leadership style that should be employed would be telling, selling, participating and delegating. 7. Three situational variables are used to assess the most appropriate leadership style. The variables are the relationship between leader and members (good or bad), the task (structured or unstructured) and the strength of the leaders power. Based on findings, the most effective leadership style when these three variables created an extremely favorable or unfavorable situation is task-oriented leadership. However, a leader with a high concern for interpersonal relationships is most effective when there were intermediate levels of favorableness. 8. The path goal model theory is derived from expectancy theory. It suggests that effective leaders must clarify the paths to attract followers. Based on this theory, the directive, supportive, achievement-oriented and participative leadership styles emerged. The most appropriate leadership style is dependent on two types of situational factors: characteristics of followers as well as the internal/external environment. Three significant characteristics of follower are the locus of control (internal or external), authoritarianism and personal capabilities. The three environmental attributes are nature of the task to be performed, the existing organisational authority system and norms and dynamics of members. 9. The three leadership styles identified are autocratic, consultative and group decision making. Determining which style is most appropriate depends largely on several factors such as considerations whether adequate information is made available to the leader when making decision alone, whether the goals of the organisation are acceptable by the subordinates, orwhether the followers accept decisions made without their involvement. 10. Members of the group also has a reciprocal influence on the leader. Group member can influence the behavior of their leaders by responding selectively to specific leader behaviors. The power and influence of a leader can also be limited due to certain external factors such as policies of the organisation, norms of the group members as well as the skills and abilities of followers. POSITIONING ON LEADERSHIP CRISIS Many leadership theories have been in existence as more people tries to determine the most effective leadership style available. Arthur G. Jago (1982)  [8]  had proposed a framework that organizes leadership theories based on each theorys focus and approach. However, effective leadership also depends on specific situations. There are various kinds of behavior that leaders can display to its followers. The two leader behaviors that have been consistently identified are called production-centered and consideration-centered activities. A person can change his or her behaviour without being forced based on the amount of influence exerted by another individual. I concur with A. Ange on the presence of leadership crisis but I also foresee the resolutions taken and are still being taken to resolve the problem. Many organizations are spending money in sending their employees to be groomed and trained for future growth of the company whereby they are exposed to different methods of management and how to be great leaders. Leaders are born to leaders but in some circumstances, situations and environments also play a huge role in creating a leader. Leaders come and go and new ones are always on the threshold to take over the empty space. The qualities of the leaders and their leadership styles vary but they are vital in the development and motivation processes of the organizations. There is a crisis in good leadership but it is not at a critical point. Big organizations would have everything in place for the future growth of the company and would have in line the replacements for all aspects of the management. Even is small to medium sized organizations have planned their management line-ups for the future. The ongoing programs and trainings that are conducted by organizations to produce capable leaders and groom them further showed that companies are aware of the could be crisis and had taken steps to overcome the situation. Yes, there is a crisis but the severity of the crisis is not huge enough to cause panics throughout the organizations.

The Women of Homer’s Odyssey Essay -- Homer The Odyssey Essays

The Women of Homer’s Odyssey   Ã‚  Ã‚   Homer’s Odyssey, by, is typically seen as a male dominated poem: the hero is male and the majority of the characters are male.   We follow the men on their attempt to return to Ithaca.   However, even though women are not the main characters, they are omnipresent through much of the story.   Women play a very important role in the movement of the story line: they all want to marry, help or hurt Odysseus.   During the course of his journey, Odysseus meets three different women who want him to be their husband: Circe, Calypso, Nausicca, and finally one woman who is his true wife: Penelope. Each of these women has a profound effect on Odysseus journey home.   Yet, even though these women are much more powerful than ordinary Greek women are they still carry some semblance of the "good female" in Greek society.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Circe, though not the first female we meet in Odyssey, is the first woman Odysseus meets on his journey home from the Trojan War. She is no ordinary woman!   She is not kept separate from men outside of her oikos as proper women are supposed to be (Pomeroy 21).   Good Greek women are to be chaperoned by a male member of their oikos whenever they are in the presence of strange men. "The visitor to the Greek house would meet only the male members of the family; when strangers were in the house t... ...r husband and they all attempt to accomplish this in different ways.   It is interesting to see that even though there are numerous men in the story the women seem to weld power over Odysseus' journey: holding him hostage or letting him go according to the various women.   The fact that all the women are depicted as slightly evil (save Penelope, of course) seems to give evidence to the fact that Greek men are wary of the power of unconfined, unchaperoned women. Works Cited Homer. The Odyssey. Trans. Robert Fagles. New York: 1996 Kebric, R.B. Greek People. 2nd ed. London: 1997. Pomeroy, S.B. Families in Classical and Hellenistic Greece. New York: 1997.

Banner Advertisement

The constant development of product in the market and the continuous innovation of technology have required or opened a new opportunity for the marketers to advertise their products to the target consumers. Today, the convenience of technology is being used not only for learning and entertainment, but also for selling products in the market. Today, banner advertisement or sometimes called as ‘web banner’ is one of the most effective ways of reaching the customers anywhere in the world.Just like other forms of marketing channels, banner ad has the ability to influence the consumers’ behavior and persuade them to buy the products that the society can see on the internet. However, the sudden decision of the customers to buy the product after seeing it on screen makes banner ad most effective among other marketing communications. Unquestionably, E-commerce is one of the products of technology. The evolution of technology has influenced the marketers as well as the con sumers to find other ways of selling and purchasing.Nowadays, online marketing has been the most efficient way for the marketers in reaching their consumers and even the potential customers of the products that are being offered in the market. Effective E-Marketing Campaign Effective online marketing does not depend on the appearance of the banner ad on the internet. Although e-commerce is efficient because it has the capability of reaching the market at any given time does not mean that the marketers should disregard the other important factors of marketing.Proper evaluation and marketing research are also done in order to have a successful business and appropriate profit at the same time. Thousands of products are already advertised online and many of them have succeeded in gaining customers awareness and loyalty and are even able to expand the business by targeting more markets and penetrating more countries. However, the convenience of using the internet for marketing requires g ood concepts with appealing and persuading effects to the buyers.In other words, functionality and design are both important in online marketing, but the strategies should still be present in order to reach the expectation of the company. Even though banner ads have been accepted in the society today, the company should still consider other factors that may affect the products, the consumers’ behavior, and the company itself. Some people prefer online shopping, some rarely browse the net to search for the product that could be bought in the market, and some are just being influenced by the appearance of the web banner.Consumers’ behaviors are not being considered only by the large manufacturers; in fact, online marketing can also be risky because the business firms may not be able to reach the expectation of other segments in the market. Creativity in making web banners is important in getting the attention of the online shoppers. Some of the banner ads are too colorfu l and filled with animation while some appeared to be very simple. The design of the banner ads may be based on the product category or company’s technique in attracting the potential buyers.As marketers, observing the banner ads of other products online may give them an idea on how are they going to execute the web banner of their products. It does not mean imitating the concepts of other companies, rather getting an idea on which banner ads have the most effective online campaign and which ads did not attract their attention while browsing the net. It is also necessary that the company knows what message they would like to convey to the online shoppers. The banner ads should contain not only the image of the product but also the significance and the brand’s unique selling proposition to get the attention of the market.Controlling the file size should also be considered by the online marketers in creating the web banners. Online campaign should consider the functional ity of technology in advertising their products. Some banner ads do not reach the anticipation of the marketers because they fail in the market. In other words, the web banners are often ineffective regardless of its good colors and animation. Huge banner ad does not guarantee a successful business for the company. Sometimes bigger ads have the bigger problems in appearing online because of its file size and loaded graphics and design (King, 2009). Efficiency of Banner AdsMany companies have already reached a high level of success in the marketplace with the help of e-commerce. While some companies were able to expand their businesses, some on the other hand have failed despite the excellent promises of online marketing. Undeniably, marketing is another great opportunity for the companies in the market. Aside from having the opportunity to gain an appropriate market share, they are able to work with technology and conform to societal changes at the same time. This new technique of a dvertising is now considered as most efficient and least costly marketing communication.The accessibility of computer has created a positive impact to both marketers and consumers. With each click, the marketers are able to gain profit and the consumers are able to shop without taking up too much time and effort. The flexibility of internet is an advantage for business transactions making the cycle of marketing easier and faster. Aside from having the order in just few clicks, the company is also able to measure the effectiveness of their online campaign. Through this technique, marketers may improve the banner ads or replace them if the company noticed that it is no longer effective (Superpages.com). The images of banner ad on the net help the company in gaining brand recognition from the consumers. The web banner has the ability to leave a trademark on the consumers’ minds and even encourage the customers to buy the product that is being advertised. Although banner ads can give the customers only limited information, many marketers and consumers are still relying on its efficiency (Warren, 2009). On the other hand, a web banner still promises great opportunities of product growth and business expansion. References King, J. (2009). 10 Tips for Creating an Effective Banner Ad Campaign.Microsoft Small Business Centre. Retrieved February 17, 2009, from http://www. microsoft. com/australia/smallbusiness/themes/sales-and-marketing/10_tips_for_creating_an_effective_banner_ad_campaign. mspx Superpages. com. (2007). Advantages of Online Marketing. Retrieved February 17, 2009, from http://advertising. superpages. com/learning/advantages-of-online-marketing. shtml Warren, S. (2009). Advantages and Disadvantages of Internet Marketing. Ezine Articles. Retrieved February 17, 2009, from http://ezinearticles. com/? Advantages-Disadvantages-Of-Inte

Short-Term Memory Loss in Finding Nemos Dori - 625 Words

The beloved Disney movie Finding Nemo features both a colorful underwater landscape and a psychologically diverse cast of characters. From the obsessive Bubbles (a fish obsessed with bubbles) and Gurgle (the germophobic fish at the dentists office), to the shark trio that refuses to eat fish, and the confused Deb, who thinks her reflection is actually her twin sister, Flo, most of the characters in the movie seem to exhibit some sort of quirky condition. Nemo himself has a physical disability (his â€Å"lucky fin†) that he learns to overcome in order to develop self-confidence. Marlin also exhibits anxiety and trust issues, which he overcomes throughout the course of the movie. One of the main characters, Dory, has a specific disability that she must learn to adapt to in order to complete her journey: short-term memory loss. Dory is perhaps the most beloved character in Finding Nemo because she has such a big heart and radiates optimism despite (and possibly because of) her st ruggles with short-term memory loss. When we first meet Dory, she clumsily swims into a frantic Marlin, who is searching for his recently lost son. Dory agrees to help him look, but while leading Marlin to where she last saw a boat, she forgets what she was doing and mistakes Marlin for a stalker, quickly becoming defensive, much to Marlin’s confusion. Luckily she understands and explains to him that she has a condition called short-term memory loss, which she claims runs in her family